Performance hierarchy
Prioritized trend and comparison signals before detailed tables to make the first scan useful.
Hicham Mahboub
01 / The problem
02 / My response
I designed a unified dashboard with account KPIs, content-level performance, a top-content library, activity history and automation settings, including a focused mobile experience.
What changed
Unified account and content analytics
Made high-performing content reusable
Extended the workflow to mobile


Engineering decisions
Prioritized trend and comparison signals before detailed tables to make the first scan useful.
Connected analytics to the content itself so insights can lead directly to a publishing decision.
Reorganized the same core workflow for mobile instead of removing important analytics.
Stack & capabilities